Metorik is the analytics tool most WooCommerce owners hear about first, and it has earned that. Real-time reports that load instantly, costs and profit tracking, segmenting you can save and reuse across every report, clean exports, and an email marketing product sitting inside the same tool. They put the number at over 10,000 stores across WooCommerce and Shopify, and their WooCommerce plugin sits on 9,000 active installs with a straight 5.0 on WordPress.org. If you want your store’s own numbers understood properly, Metorik does that as well as anything on the market.
We make Squizzie, so we have a side. But the useful thing here isn’t which tool is better, it’s that they’re built for different jobs.
Metorik is a remarketing engine. Find the segment, email the segment. That loop is the product, and it’s a good one.
Squizzie is a know-your-business-better engine. It exists to send data lines to your product and order team, to your accountant, and to your ads people so they know what levers to pull.
And if that’s all one person, it’s you. Plenty of shops are the accountant and the product dev and the marketer in the same chair, and you can’t make good decisions without data whichever hat you happen to be wearing that afternoon. Squizzie is the tool you use to answer questions like how are my contact forms doing against traffic, which isn’t a store question at all, and isn’t one a store analytics tool is built to answer. (Contact forms means Gravity Forms, Fluent Forms, or Contact Form 7 with Flamingo.)
If what you need is the email loop, the rest of this page will tell you to buy Metorik, and you should.
The Quick Version
What it is
- Squizzie: A self-hosted WordPress plugin that joins your store data to Google Analytics, Search Console, Business Profile and PageSpeed, and writes the connections up in plain language.
- Metorik: A hosted analytics and email platform for WooCommerce and Shopify.
Where your data lives
- Squizzie: In your own WordPress database, on your own hosting.
- Metorik: Synced to Metorik’s platform.
Platforms
- Squizzie: WordPress. Adds order, product and customer reporting when you run WooCommerce, and runs without it.
- Metorik: WooCommerce and Shopify.
Google data
- Squizzie: Analytics 4, Search Console and Business Profile through one Google connection, plus PageSpeed, alongside your store data.
- Metorik: Google Analytics visitors and conversion rates, plus ad spend from Google, Meta and other ad platforms, beside your store data. No Search Console, Business Profile or PageSpeed.
Email marketing
- Squizzie: None. Squizzie reports. It doesn’t send campaigns.
- Metorik: Engage, built in. Abandoned cart emails with dynamic discounts, broadcasts, transactional and automated sends, unlimited contacts.
Segmenting
- Squizzie: Reports across connected sources.
- Metorik: Saved segments that load instantly across any report, and feed the email tool.
Costs and profit
- Squizzie: Profit tracking on store data.
- Metorik: Costs and profit reporting is a first-class part of the product.
How you get reports out
- Squizzie: Branded PDFs in your own fonts, colours and logo, scheduled email summaries, and Google Sheets export with running log tabs that build trend data.
- Metorik: Custom CSV exports, scheduled, plus reports sent to email or Slack.
Pricing model
- Squizzie: A yearly licence for 2, 5 or 20 sites.
- Metorik: Scales with your average monthly order volume, with one subscription covering up to five stores on a platform.
That’s the shape. Now the meaning.
Where Metorik Does Well
Speed and clarity. Metorik’s reputation is built on reports that answer a question in a couple of clicks, and the interface is the good part. It’s a mature product with a decade of refinement behind it.
Email marketing that knows your store. Engage is the part Squizzie has no answer to at all. Abandoned cart emails with dynamic discounts, broadcasts to a segment you’ve built, transactional sends, unlimited contacts. Because it sits on the same data as the reports, the segment you find in a report is the segment you can email five seconds later. That loop is valuable and we don’t have it.
Segmenting as a first-class idea. Saved segments that apply across every report change how you use the tool. One customer quote on their site says it saves eight to ten hours a month, and the mechanism behind that claim makes sense.
Costs and profit. Proper margin reporting with cost of goods, not only revenue.
Ad spend from many platforms. Metorik syncs spend from Google, Meta, Microsoft, TikTok, Pinterest, Snapchat, Reddit and others into the same reports as your orders.
Shopify as well as WooCommerce. If you run both, or might move, that matters a great deal.
Exports people trust. One of their customers puts it as "We can rely on hitting export and all correct data being included." That’s a low bar a lot of tools miss, and Metorik clears it.
Where the Approaches Differ
One closes the loop inside the tool. The other hands you something to decide with.
This is the real split, and it isn’t about features.
Metorik’s output lands with the person using Metorik. You find something, you act on it, usually by emailing a segment. The loop closes in the tool and that’s the design.
Squizzie’s output is meant to travel. The numbers your order team needs to plan next month’s stock, the figures your accountant asks for at quarter end, the report your ads people read so they know which lever to pull. Branded PDFs, scheduled email summaries, and Sheets exports that build a running log exist for exactly that, because they’re shapes somebody else can actually use.
And "somebody else" is often you. If you’re the one doing the stock order on Sunday night, squaring it with the accountant in October, and deciding on Thursday whether the ad spend is working, you still need those three views and they’re still three different questions. The difference is the report lands in your own inbox instead of someone else’s.
That also changes the questions. "Which products sell best" is a store question, and Metorik is excellent at it. "How are my contact forms doing against traffic" isn’t a store question at all, and Metorik doesn’t read your form entries.
Charts, or sentences
Squizzie generates up to fourteen cross-data insights automatically, each appearing when its sources are connected, written as plain-language narratives rather than left as charts for you to interpret. They appear on the dashboard and in the PDFs, including the PDF a scheduled email can carry.
Whether that’s useful depends entirely on you. If you read dashboards fluently, a narrative is slower than a chart and Metorik’s reporting will suit you better. If you’ve ever opened an analytics dashboard, looked at it for a while, and closed it again without deciding anything, that’s the gap Squizzie is built for.
Your server, or theirs
Metorik syncs your store to its platform, which is what makes it fast and what makes the hosted experience work.
No SaaS holds your Squizzie data. Every report lives in your own WordPress database, so you keep it, export it and never lose access to it, and nothing goes to an AI service. When a job needs outside help, Squizzie sends only what that job needs: QuickChart gets a chart’s labels and numbers to draw it in a PDF, and sends back the picture.
Both are legitimate. One keeps everything on infrastructure you already own. The other takes the running of it off your hands.
It runs without WooCommerce
Squizzie’s WooCommerce sources are optional. On a site with no shop it still reports on Google data and forms, and on site search and support when Fetchie or Helpie is installed. Metorik is built for stores and is very good at that.
A performance report that separates what’s yours
Squizzie’s PageSpeed advisory splits your score into what you can fix, what needs a developer, and what isn’t your fault, attributing third-party load to forty-seven named services. That’s a narrow feature and it’s not why anyone buys an analytics tool, but it answers a question store owners ask constantly and rarely get a straight answer to.
The one figure behind that question
How are my contact forms doing against traffic is a tile in Squizzie called Form Conversion Rate: form entries over Analytics sessions, as a percentage.
It’s one of two tiles whose source is derived, built from two places rather than one. That’s the difference between a dashboard putting things side by side and a report dividing one by the other.
It won’t offer itself in the report editor until both halves are there. Without a form plugin and Analytics, it’s greyed out and says "Needs a form plugin and Google Analytics connected".
If you use an AI assistant. If you don’t, skip this one.
Nothing in this section changes what Squizzie does for you. If AI in your business tools isn’t something you want, skip to the next bit and you lose nothing at all.
There’s no AI service behind Squizzie. The abilities below answer only an assistant someone has connected to the site, fetching Google figures from Google when asked. No assistant can see your numbers unless you’ve deliberately connected one to your own site. It’s a door in your own house, and it stays shut until you open it.
For anyone who does want it: Squizzie registers its reports as WordPress abilities, so an assistant working on your site can ask your store and Google data a question and get the real numbers back, instead of guessing from a screenshot you pasted in. It’s read-only, so nothing can be changed through it, and it’s limited to people who can already view your reports.
Those queries can take a comparison period, so an assistant can ask how this month went against last month, or against the same month last year. Where the metrics query can’t produce a comparison, it says so rather than returning a zero.
Where the metrics query can’t get a figure, it returns none rather than a zero, and says why. Ad spend is the clearest case: where Analytics holds no ad cost, whether no account is linked or nothing was spent, you get no figure, not a confident zero.
Metorik has built its own way in: a read-only MCP connection for Claude, ChatGPT and Cursor, included on every plan, plus its own assistant, Tori. The difference is where each one reaches. Metorik’s reads the store data synced to Metorik. Squizzie’s reads your WordPress database and your Google properties, on your own site.
Two limits. It needs a version of WordPress carrying the Abilities API, so an older site won’t see it. And it isn’t a chatbot: Squizzie isn’t answering your questions, it’s making its numbers available to something that does.
When Metorik Is Your Answer
Five situations where we’d point you at Metorik.
You want to email the segment you’ve found. This is the clearest one. Metorik’s Engage turns a report into a campaign without leaving the tool, and Squizzie can’t do it at any price. If your reporting exists to drive email, that’s a remarketing engine, and Metorik is one.
Margin is the number you care about. Costs and profit are first-class in Metorik. If you’re watching cost of goods rather than traffic, that’s where the depth is.
You’re on Shopify, or you might be. Squizzie is a WordPress plugin. That’s the whole decision.
You read dashboards fluently and want speed. If you already know what you’re looking for and want it in two clicks, a tool built around plain-language narrative is friction rather than help.
You’d rather someone else ran it. Metorik is hosted. The work runs on their platform, and the only thing on your site is their small helper plugin. There’s real work in looking after self-hosted tooling, and it only pays off when someone owns that job.
Who Should Choose What
Metorik is likely the better fit if you:
- Want reporting and email marketing from one tool, on one set of data.
- Track costs and margin as closely as revenue.
- Want ad spend from many platforms beside your orders.
- Run Shopify, or run both platforms.
- Have a lot of orders and want reports that stay fast.
- Prefer a hosted product with a support team behind it.
Squizzie is likely the better fit if you:
- Need numbers in a shape someone can act on: stock planning, the quarterly figures, where the ad budget should go. Whether that’s three people or you three times.
- Want questions answered that aren’t about orders, like how your contact forms are doing against your traffic.
- Want Search Console, Business Profile and PageSpeed beside your store data instead of in other tabs.
- Would rather read what the numbers mean than work it out from the chart.
- Need branded PDFs to send outward, in your own fonts, colours and logo.
- Want your reports kept in your own database.
- Run a WordPress site that’s not only a shop.
- Already run other Tracksies plugins and want reviews, loyalty and support feeding the same reports.
Running Both
These aren’t mutually exclusive, and the overlap is smaller than it looks. Metorik for store depth, ad spend and email, Squizzie for Search Console, Business Profile, page speed, your forms and the reports you send outward. Nothing in either one stops the other working, and if you’re already happy with Metorik the real question isn’t whether to switch but whether that second half is a gap you actually have.
Go Have a Look
The right answer depends on which question you’re trying to answer.
Squizzie: see it at tracksies.com and in the docs at docs.tracksies.com. Self-hosted, and your reports live in your own database.
Metorik: mature, fast, and the email marketing is the part we can’t match. Thirty-day free trial with no credit card.
