Users Insights is a WordPress user management and analytics plugin. It turns your user table into something you can actually work with: smart filters, saved segments, user groups, custom fields, notes against individual people, full profile pages, geolocation, device detection, session activity, and page-visit tracking for logged-in users. On top of that it integrates with fourteen other plugins, including WooCommerce, WooCommerce Subscriptions and Memberships, MemberPress, Paid Memberships Pro, LearnDash, Tutor LMS, BuddyPress, bbPress, Gravity Forms, Easy Digital Downloads and Events Calendar.
We make Squizzie, so we have a side. And these two are more similar in shape than anything else we compare against, which makes the difference easier to state rather than harder.
Both are self-hosted WordPress plugins. Both keep your data in your own database. Both sell a yearly licence by site count rather than scaling with your revenue. Neither is a hosted platform siphoning your orders somewhere else.
The difference is what sits at the centre. Users Insights is built around a person. Squizzie is built around a report.
The Quick Version
What it is
- Squizzie: A reporting plugin that reads your Google properties and your store database into one report you compose.
- Users Insights: A user management and analytics plugin that makes your WordPress user base searchable, filterable and segmentable.
What sits at the centre
- Squizzie: A report, over a date range, across sources.
- Users Insights: A person, with their history, their orders and their activity attached.
Google data
- Squizzie: Analytics 4, Search Console, Business Profile and PageSpeed.
- Users Insights: None.
Who it can see
- Squizzie: Visitors through Google Analytics, and every order, guest or not, through your store database.
- Users Insights: Your registered users, plus guest orders in its WooCommerce product reports. Page-visit tracking covers people while they’re logged in.
Third-party integrations
- Squizzie: WooCommerce, three form plugins, and the Tracksies family, including site search when Fetchie is installed.
- Users Insights: Fourteen, spanning memberships, LMS, community, forms and ecommerce.
Costs and profit
- Squizzie: Profitability, customer lifetime value (with Tracksies HQ) and returns analysis, reading cost of goods from WooCommerce’s own cost of goods feature, when it’s switched on, or a cost-of-goods plugin.
- Users Insights: A product cost-of-goods report that reads WooCommerce’s own cost of goods feature.
Getting reports out
- Squizzie: PDFs in your own fonts, colours and logo, scheduled email summaries (as many schedules as you like, each with its own recipients and timing), and Google Sheets export with running log tabs.
- Users Insights: Customisable export of your user data.
Where your data lives
- Squizzie: Your own WordPress database.
- Users Insights: Your own WordPress database.
Pricing model
- Squizzie: A yearly licence for 2, 5 or 20 sites.
- Users Insights: A licence by site count, with a year of updates and renewals at 30% off. Their figures below are in US dollars.
That’s the shape. Now the meaning.
Where Users Insights Does Well
The user table, finally usable. WordPress ships a users screen that’s close to useless past a few hundred people. Users Insights replaces it with something you can filter, sort, segment and save. If you’ve ever tried to answer "who are my members from Victoria who bought in the last ninety days", you know why that matters.
Fourteen integrations, and the right fourteen. MemberPress, Paid Memberships Pro, LearnDash, Tutor LMS, BuddyPress, bbPress, WooCommerce Subscriptions and Memberships. If your business is built on members, students or a community, that coverage is a long way beyond anything we do.
Per-person depth. Profile pages, notes against a user, custom fields, groups. It treats a customer as somebody you have a relationship with rather than a row in a revenue total, and for some businesses that’s exactly right.
Segments you save and reuse. Build the filter once, keep it, come back to it. That’s the thing that turns a reporting tool into a working tool.
Geolocation and device detection. Included in the licence for each licensed site, and useful when you’re deciding where to ship from or what to test against.
Logged-in page tracking. Knowing which pages a specific member reads is something no anonymous analytics tool can give you, because the whole point of anonymous analytics is that it doesn’t know who anyone is.
Where the Approaches Differ
A person, or a period
This is the real split and everything else follows from it.
Users Insights answers questions that start with who. Who bought twice and never came back. Who is in the Victoria segment. Who has been logging in and reading the course material. You start from people and work outward to their behaviour.
Squizzie answers questions that start with how is. How is traffic against orders this month. How are the contact forms doing. How is search visibility trending against the reviews coming in. You start from a period and work outward across sources.
Neither question is better. They’re different jobs, and most businesses have both.
It only sees people who have signed up
Worth being precise about, because it’s a scope rather than a shortcoming.
Users Insights is built on your WordPress user table, so it knows about registered users. Its page-visit tracking follows people while they’re logged in. That’s deliberate, and it’s the thing that makes per-person history possible at all.
What it means in practice is that the visitor who landed from Google, read three pages, and left without registering isn’t there. On a typical shop that’s the overwhelming majority of traffic, and it’s the half that tells you whether your marketing is working.
Squizzie sees that half through Google Analytics, and sees guest orders through the store database. What it can’t do is tell you what any individual person read, because it has no per-user tracking at all.
So the two cover opposite halves of the same audience, which is a good reason to run both if you need both.
No Google side at all
Users Insights doesn’t connect to Google Analytics, Search Console, Business Profile or PageSpeed. That isn’t a gap in their product, it’s outside its subject.
But it does mean the questions that span your traffic and your shop have nowhere to be asked. How many people came and how many bought. Whether the search rankings moving actually produced orders. How the contact form conversion compares to sessions. Those need both sides in one place, which is what Squizzie is for.
One place on a Friday, or a tab for every tool
Users Insights consolidates too, and it’s worth being precise about what. It pulls fourteen plugins’ worth of user data into one table, so a member’s orders, subscriptions, course progress and forum activity sit on one screen instead of six. For a membership business that’s a serious piece of consolidation and we don’t match it.
The difference is the size of the circle. Users Insights consolidates your people. Squizzie consolidates your business.
Your week doesn’t happen only in your user table. It happens in your traffic, your search rankings, your page speed, your orders, your contact form entries, your reviews, and what people typed into your search box and didn’t find. Those sit in as many different screens as you have plugins, and checking every one of them is a job nobody actually does on a Friday afternoon.
Squizzie reads from up to twenty sources of its own, depending on what’s installed, and adds site search, support and loyalty when Fetchie, Helpie or Perkie is installed. Woo orders, products and customers when WooCommerce is running. Reviews from WooCommerce, or from Trustie when it’s installed. Contact forms, profit, customer lifetime value (with Tracksies HQ), returns, and the Google properties.
So: wanna look at your biz for the week in one place at Friday coffee? You got it.
That’s the whole point of it. Knowing everything about the people who signed up still tells you nothing about the ones who didn’t. One report covering both halves is the difference between meaning to look and looking.
Export, or a report that turns up
Users Insights gives you a customisable export of your user data, which is the right output for its job. When the answer is a list of people, you want that list in a file you can act on.
Squizzie’s output is a report addressed to somebody. Branded PDFs in your own fonts, colours and logo, scheduled sends where each recipient gets their own copy, and a Sheets export that writes running log tabs so trend data builds over time.
The difference is who remembers. An export happens when you go and run it. A schedule happens whether you remembered or not, which is the stock figures for whoever plans next month’s order, the quarterly numbers for the accountant, and the traffic and conversion view for whoever’s buying the ads.
And "whoever" is often you, wearing three hats. Plenty of shops are the accountant and the product dev and the marketer in the same chair.
Sentences, not only charts
Squizzie writes up to fourteen cross-data insights automatically, each appearing when its sources are connected, in plain language rather than leaving them as charts to interpret. They appear on the dashboard and in the PDFs, including the PDF a scheduled email can carry.
Whether that helps depends on you. If you read tables fluently, a sentence is slower. If you’ve opened a reporting screen, looked at it a while, and closed it again without deciding anything, that’s the gap it’s built for.
What each costs
Users Insights publishes Personal at USD$139 for one site, Business at USD$239 for three, and Agency at USD$449 for ten. Each includes a year of updates, geolocation for the licensed sites, and all the integration modules, with renewals at 30% off and a 14-day money-back guarantee.
Squizzie is a yearly licence for 2, 5 or 20 sites, so the models are alike rather than opposed. Their figures are US dollars and Tracksies prices in Australian dollars, so convert before you compare, because an unconverted side-by-side flatters whichever one is quoted in USD.
The one figure behind that question
How are my contact forms doing against traffic is a tile in Squizzie called Form Conversion Rate: form entries over Analytics sessions, as a percentage.
It’s one of two tiles whose source is derived, built from two places rather than one. That’s the difference between a dashboard putting things side by side and a report dividing one by the other.
It won’t offer itself in the report editor until both halves are there. Without a form plugin and Analytics, it’s greyed out and says "Needs a form plugin and Google Analytics connected".
Where your data lives
No SaaS holds your Squizzie data. Every report lives in your own WordPress database, so you keep it, export it and never lose access to it, and nothing goes to an AI service. When a job needs outside help, Squizzie sends only what that job needs: QuickChart gets a chart’s labels and numbers to draw it in a PDF, and sends back the picture. Your Google figures come from your own Google account.
If you use an AI assistant. If you don’t, skip this one.
Nothing in this section changes what Squizzie does for you. If AI in your business tools isn’t something you want, skip to the next bit and you lose nothing at all.
There’s no AI service behind Squizzie. The abilities below answer only an assistant someone has connected to the site, fetching Google figures from Google when asked. No assistant can see your numbers unless you’ve deliberately connected one to your own site. It’s a door in your own house, and it stays shut until you open it.
For anyone who does want it: Squizzie registers its reports as WordPress abilities, so an assistant working on your site can ask your store and Google data a question and get the real numbers back, instead of guessing from a screenshot you pasted in. It’s read-only, so nothing can be changed through it, and it’s limited to people who can already view your reports.
Those queries can take a comparison period, so an assistant can ask how this month went against last month, or against the same month last year. Where the metrics query can’t produce a comparison, it says so rather than returning a zero.
Where the metrics query can’t get a figure, it returns none rather than a zero, and says why. Ad spend is the clearest case: where Analytics holds no ad cost, whether no account is linked or nothing was spent, you get no figure, not a confident zero.
We found nothing comparable in Users Insights’ published features. It’s self-hosted in the same way we are, so it could.
Two limits. It needs a version of WordPress carrying the Abilities API, so an older site won’t see it. And it isn’t a chatbot: Squizzie isn’t answering your questions, it’s making its numbers available to something that does.
When Users Insights Is Your Answer
Your business runs on members, students or subscribers. MemberPress, Paid Memberships Pro, LearnDash, Tutor LMS, WooCommerce Subscriptions and Memberships are all covered properly. If that’s your stack, this is a clear fit and we don’t compete with it.
You need to find and act on specific people. Filter, segment, export, follow up. That’s the workflow, and it’s built for it.
You want history against a person. Notes, custom fields, profile pages, what they read while logged in. No amount of period reporting gives you that.
Your community is the product. BuddyPress and bbPress coverage is unusual and worth having if you need it.
You want a better users screen. That alone is worth something on a site with real numbers of registered people.
Who Should Choose What
Users Insights is likely the better fit if you:
- Run memberships, courses, subscriptions or a community.
- Need to find, segment and export specific people rather than read totals.
- Want per-person history, notes and custom fields.
- Care what individual logged-in members are reading.
- Need one screen that joins fourteen plugins’ user data.
Squizzie is likely the better fit if you:
- Need Google data and store data in the same report, over the same dates.
- Want to understand the visitors who never registered, which on most shops is nearly all of them.
- Want questions answered that aren’t about people at all, like search visibility, page speed or how the contact forms are doing against traffic.
- Need reports shaped to send onward: stock planning, the quarterly figures, where the ad budget goes. Whether that’s three people or you three times.
- Want to see which products actually get bought together, counted from your own order items.
- Want the whole week in one place rather than a tab per tool.
- Would rather read what the numbers mean than work it out from the table.
- Already run other Tracksies plugins and want reviews, loyalty and support feeding the same reports.
Running Both
These two overlap less than their feature lists suggest, and the overlap that exists is mostly in WooCommerce product reporting.
Users Insights knows your registered people in depth and nothing about anonymous traffic. Squizzie knows your traffic, your Google presence and your whole store, and mostly reports totals rather than people. They’re opposite halves, self-hosted the same way, on the same kind of licence.
If you run a membership site that also sells, there’s a decent case for both: one to work your member list, one for the weekly read on how the business is going.
If you only ever ask one kind of question, buy the one that answers it and skip the other. We’d rather say that than sell you a second tool you open twice.
Go Have a Look
Squizzie: see it at tracksies.com and in the docs at docs.tracksies.com. Self-hosted, your reports live in your own database, and for its Analytics figures it needs a GA4 property already running.
Users Insights: a self-hosted WordPress user analytics plugin with fourteen integrations and a 14-day money-back guarantee.
