What this tile shows
Read against Top Selling Product. A product with traffic and no sales has a page problem, not a demand problem.
Squizzie calls this one Most Visited Products. It is a small table rather than a single figure, so it carries a few rows of detail on the tile itself.
Where the number comes from
Top Content. Your most visited pages, posts and products, each against the period before.
What you need for it to appear
A connected Google Analytics property. Squizzie connects through the Google Integrations hub, so it is one sign-in rather than an API key.
The fuller picture
This is one figure out of a bigger subject. Google Analytics without the other tab covers it properly.