Your search box is the only place on your site where customers tell you, in their own words, what they wanted. Fetchie already logs that and shows it in its own Insights tab. The trouble with a tab is that you have to remember to open it.
Run Fetchie and Squizzie together and seven tiles move that into the report you were going to read anyway.
What you get
Searches, no-result searches, no-result rate, average results per search, top searches, searches that found nothing, and the search mode split across Exact, Balanced and Broad.
Why it’s worth having
Searches that found nothing is a shopping list. Every entry is somebody who wanted something specific enough to type it and left without it. Some of those are things you don’t sell and never will. Some are things you do sell under a different word. A few are things you should stock.
No-result rate is the one to trend. A single month tells you very little. The same figure across six months tells you whether your catalogue and your customers’ vocabulary are drifting apart.
The mode split tells you how hard people are having to work. If most searches are ending up on Broad, your Exact matching isn’t catching the way people write.
What the pairing adds over Fetchie alone
Fetchie’s Insights tab has all of this already. What Squizzie adds is the company it keeps.
Search volume next to sessions tells you what proportion of visitors use search at all, which is usually far higher than shop owners expect and changes how much attention the search box deserves.
No-result searches next to your product count tells you whether a growing catalogue is actually covering what people ask for.
And because it’s in the scheduled report, it turns up on a Monday instead of waiting for you to go and look.
Where it shows up
Anywhere Squizzie reports: the dashboard, a composed report, the branded PDF, the scheduled email summary, and the Sheets export with its running log tabs.
Fetchie logs what was searched and never who searched it, and that stays true here. The tiles are counts and terms, with no visitor identity attached.
Turning it on
Nothing to configure. Install both and the tiles appear in Squizzie’s list when you build a report.