Every survey tool will tell you how many people answered. That is the easy half, and it is the half that does not decide anything.
The question a shop owner actually has is whether the survey was worth running. You gave something away to get those answers, usually a discount code, and somewhere on the other side of that is either an order or nothing. Almost no survey tool can tell you which, because the survey lives in one system and the shop lives in another, and nothing joins them.
Here they are the same system.
What you get
Nine tiles: responses, rewards issued, rewards used, reward take-up, revenue from survey coupons, cost of those coupons, survey coupon ROI, prize draw entries, and a top surveys table.
The first four are the funnel. The next three are what it earned. That second group is the part a standalone survey tool cannot report.
How the join works
When a survey pays a coupon, Perkie writes the real WooCommerce coupon code onto the response. Squizzie already knows how to take a list of coupon codes and return the revenue and the discount given against each one, because it does exactly that for your ordinary shop coupons.
So the chain is survey completed, reward issued, coupon redeemed, revenue recorded, and every link in it is something both halves already stored. Nothing new is captured about the person who answered.
Reading the money tiles
Rewards used counts codes that reached an order. Not how many times a code was applied. If you issued forty and eleven turned up against an order with revenue on it, that is eleven.
Take-up is a percentage, used against issued. It is stated once for the period rather than charted day by day, because the used half comes from coupon attribution, which answers for a date range rather than for a Tuesday.
Survey coupon ROI is a ratio, not a percentage. Revenue against discount given, read the same way as the ROI on your ordinary coupons so the two sit together on a report without meaning different things.
One thing to know about that tile before it surprises you: it reads 0 when you have issued survey coupons and none have been redeemed yet. That is "nothing spent" rather than "nothing earned", and the two look identical on the tile. If take-up is also low, the survey has not failed, it simply has not been cashed in.
Why it changes what you ask
Once you can see the return, the survey stops being a research exercise and becomes a campaign you can price. A ten per cent code that brings back three times its cost is worth sending again. One that brings back nothing has told you something too, and it cost you only what people actually redeemed.
The top surveys table is the other half of that. Response counts per survey, with the reward count beside them, so you can see which questions people are willing to answer before you write the next one.
Where it shows up
Anywhere Squizzie reports: the dashboard, a composed report, the branded PDF, the scheduled email summary, and the Sheets export with its running log tabs.
Turning it on
Switch Perkie’s surveys feature on and the tiles appear in Squizzie’s list when you build a report. Unlike Perkie’s loyalty and referral tiles, which are there wherever Perkie is active, these nine only register once surveys are running. A shop not using surveys is not offered survey tiles it can never fill.