Your terms and conditions page is four thousand words. A visitor searches for something covered in clause eleven. They click the result, land at the top, and now they have to read a wall of legal text or start hitting Ctrl+F.
Most of them do neither. They go back.
What Fetchie does instead
Search result links carry a text fragment pointing at the exact passage that matched. The browser opens the page, scrolls to that passage, and highlights it.
The visitor clicks once and the answer is on screen, marked. No scrolling, no in-page search, no reading around it.
When a page matched in several places, the snippet for each passage is separately linked, so a visitor can jump to whichever section is the one they want.
Where it works
Text fragments are a browser feature, supported in Chrome, Edge and other Chromium-based browsers, and in Safari. Nothing needs to be installed and no JavaScript runs on your pages to make it happen.
In a browser that does not support them, the link behaves like a normal link. The visitor lands on the page as they would have anyway, so there is no broken behaviour to manage.
Why it matters on content-heavy sites
The longer your pages, the more this earns its place. Documentation, FAQs, policy pages, long-form guides, detailed product descriptions: all of them answer many questions each, and all of them punish a visitor who arrives at the top.
Deep links turn a long page from something a visitor has to work through into something search can pinpoint. The page stays long, which is what you want for search engines. It just stops feeling long to the person who arrived looking for one paragraph.