Tutorials, plugin updates, behind-the-scenes from a small studio building something stubbornly self-hosted, and the occasional thinking-out-loud about how data moves through a business. Some of it’s technical. Some of it’s opinion. All of it’s written by a human (and reviewed by a kelpie).
If you run a WooCommerce shop or a service business and you’d like a bit more control over your tools and your data, this is the place. Stick around. Subscribe if you’d like the new posts in your inbox. And if there’s something you want us to write about, send it through; we take requests.
Most review plugins send requests based on when the order was placed, not when it shipped. That gap is quietly killing your review collection rate — here’s why shipping-based timing gets dramatically better results.
The packing moment is the only physical touchpoint you have with your customer — and most WooCommerce stores waste it completely. Here’s how customer intelligence at pack time changes everything.
Products with just five reviews are nearly four times more likely to sell. Here’s everything WooCommerce store owners need to know about getting (and using) customer reviews.
