You sell supplements. A well-meaning customer writes a five-star review that says "cured my insomnia in a week." That’s a therapeutic claim your shop isn’t allowed to publish. Without flagging, it goes live with the rest of the auto-approved reviews and you’re looking at a compliance problem.
Keyword flagging catches those before they publish. You list the words or phrases you care about; any review containing one gets flagged in the moderation queue so you can see it before approval.
How it works
On any review form, you can configure a list of flagged keywords (under the form’s regulation settings). When a review is submitted through that form, Trustie scans the review body for each keyword. If any match:
- The review gets marked in the moderation queue with the matched keyword(s).
- Moderators see which keyword triggered the flag when they open the review.
- You decide what to do — approve (the context might be fine), edit, or reject.
Matching is a simple case-insensitive substring check. "cure" catches "cured" and "curing"; it also catches "obscured" if you’re not careful with your list, so keep the keyword set specific.
Per-form, not global
The keyword list lives on the review form, not on a shop-wide settings page. That’s deliberate: your supplement form has different compliance risk from your coffee form, and the words that matter are different. Each form carries its own list.
Forms that don’t need keyword flagging simply leave the list empty.
Typical lists
Therapeutic claims (for supplements, skincare, health products): cure, cures, cured, treats, treatment, heal, healed, diagnoses, prescribed, side effect, symptom relief.
Competitor mentions (for shops wanting to catch when customers reference competitors): list the brand names you care about.
Customer-service issues (for shops wanting to triage service problems): "never arrived", "damaged", "wrong size".
Obscene or abusive language (for any shop): list the words you don’t want on your public site.
The feature is a notification layer — you still moderate every flagged review manually.
Are you considering Yotpo or Bazaarvoice?
Yotpo and Bazaarvoice offer sophisticated keyword / phrase flagging with machine-learning-backed content moderation, severity tiers, and automated policy enforcement. They function this way: reviews pass through their platform’s moderation pipeline before publishing, with multiple filter layers running in sequence. Suited to enterprise brands with dedicated compliance teams.
Trustie Pro keyword flagging functions this way: a simple, admin-configurable list per form, with matches surfaced for human moderation. Not automated decisioning, not ML-backed — just "highlight the words you care about so you see them before you approve a review."
The fit: if you’re in a regulated category and need rigorous multi-layer moderation with compliance reporting, an enterprise platform is right. If you want a basic flagging list that catches the obvious cases for human review, Trustie’s feature is designed for that.
Why shops use it anyway
Compliance risk in reviews is usually about the obvious cases: the customer who wrote "cured my condition" on a supplement, the one who used an obscene word on a family-friendly site, the one who mentioned a competitor brand. A keyword list catches those before they publish, and your moderator gets to decide case by case. Not comprehensive, but good-enough for the common risks.