“I’ll lose all my reviews” is the most common reason shops stay on a review system they’ve outgrown. Years of accumulated social proof feels too expensive to walk away from. Trustie’s importer takes that cost off the table for the common source plugins.
How it works
Trustie’s import tool lives at Trustie > Import. The process:
1. Pick your source. The tool detects what’s already on your site (WooCommerce’s built-in reviews, CusRev) and shows them as one-click options. For other sources, pick Upload CSV. 2. Preview. Trustie shows what it’s about to import so you can sanity-check before running. 3. Import in the background. Batches run via AJAX; you can navigate away and come back. Progress shown on the page.
Every import is tagged with a label (“Yotpo March 2026”, “Old website reviews”) so you can find and manage the batch later — including delete-this-batch if something went wrong.
Direct-database imports
For these, Trustie reads the source plugin’s own tables directly. No CSV export step needed.
- WooCommerce native reviews. Pulls from WP’s comments table where product reviews live.
- Customer Reviews for WooCommerce (CusRev). Pulls from CusRev’s tables. Only shown if CusRev is active on your site.
CSV imports with hints
For these sources, Trustie gives you the expected column names that each platform’s export uses. You export from the source platform, upload the CSV, Trustie maps the columns it recognises and shows a preview:
- Yotpo — export from Yotpo dashboard → Reviews → Export.
- Stamped — export from Stamped dashboard → Reviews → Export CSV.
- Judge.me — export from Judge.me dashboard → All Reviews → Export.
Generic CSV
Any source that exports to CSV can be imported. You map columns to Trustie’s fields in the setup step. Works for any source with enough columnar data to describe a review.
What gets preserved
- Star rating, review title, review body, reviewer name and email.
- Date — so “this review was left two years ago” stays correct.
- Product association — matched by SKU or product ID where the source records it.
Duplicate handling
A “Skip duplicates” option (on by default) prevents re-importing a review that matches an existing one on the same reviewer email + product + date. Useful when re-running the importer to pick up newer reviews after an initial batch.
Moderation on import
A single toggle: auto-approve imported reviews. On — reviews import in published state. Off — they land in the moderation queue for you to approve in batches.
Are you considering the source plugin’s own migration tools?
Some review plugins (Yotpo, Okendo) offer their own import-from-competitors tooling. If you’re moving to one of those platforms, their inbound tools are often more comprehensive. Trustie’s tools are for moving into Trustie from a source plugin — so if you’re switching to Trustie, this is your path; if you’re switching to a SaaS review platform, the destination’s tools may have a smoother path.
Why shops migrate anyway
Most shops that delay switching review systems do it because the migration feels too hard. For the common sources Trustie covers, it isn’t. Run an import, check the preview, let it process, and you’ve moved twelve months (or twelve years) of reviews in minutes. The reason to stay is usually inertia; the reason to switch is usually that a new system fits your shop better.