Reviews buried under a product-page tab reach only the customers who are already close to buying. The customers further up the funnel never see them.
You probably want them in more places:
- Homepage. A rotating band of your best recent reviews, so first-time visitors see the social proof before anything else.
- About page. A row of testimonials that say what the shop is like to buy from, not just what a specific product is like.
- Category pages. A curated review from that category, so a shopper scanning the category sees product social proof in context.
- Landing pages and ads. Paid traffic lands on a specific campaign page; reviews build credibility.
- Emails. A customer recently purchased; a review block in the order-complete email (or next newsletter) reinforces the decision.
- Sidebars and footers. Passive reassurance that runs site-wide.
Trustie gives you the primitives to put reviews in any of these places.
How you drop them in
Everything renders through shortcodes, each with parameters for filtering (star rating, product, featured-only, photos-only, limit, etc.):
for product reviews (auto-detects on product pages).[trustie_site_reviews]for store-level (non-product) reviews.[trustie_testimonials](plus[trustie_testimonial_slider]and[trustie_testimonial_grid]) for the testimonials side of the plugin.
Shortcodes work wherever shortcodes work: classic editor, Gutenberg’s Shortcode block, Bricks’ Shortcode element, widget areas, any page builder’s shortcode support. No block registration or element library needed on top.
What you can filter by
Most review embeds want some kind of curation. Trustie’s parameters cover the common cases:
- Star rating. 5-star only, 4-and-up only, whatever cutoff you want.
- With photos. Photo reviews are more credible; sometimes you only want those.
- Featured. You’ve hand-picked specific reviews as homepage-worthy.
- Product. Reviews for a specific product, category, or tag.
- Recency. Last 30 days, last year, all-time.
- Limit. 3 for a sidebar, 6 for a homepage band, 20 for a category page.
Combine any of these. A common homepage band is “5-star, with photos, featured, limit 3.” A category page might use “4-and-up for this category, with photos, limit 6.”
Brand-matched by default
Every embed uses your Designer and Brand Hub styling automatically. Colours, fonts, border radius, shadows all come through without needing to restyle per location.
Passive vs active
Passive surfaces (footer, sidebar, floating widget) keep social proof always-present at low intensity. They don’t interrupt; they reassure by just being there.
Active surfaces (homepage hero band, above-the-fold landing page, email block) are where you want the reviews to actually drive action. You curate these harder, usually filtering to the strongest reviews.
The flexibility to put reviews in both places, without a separate plugin or a dev task, is what makes the feature worth having.