Every plugin with a reporting tab has the same problem. The owner opens it twice in the first week, finds it interesting, and never opens it again.
The data does not stop being useful. It just stops being seen.
What arrives
A short email, on whatever cadence you pick:
- How many searches ran
- The queries people ran most
- The queries that found nothing
That last list is the reason the email exists. Failed searches decay in value fast. A gap you spot this week is a gap you can fill while the people who wanted it are still around. A gap you find in a report six months later is just a record of business you already lost.
Where it goes
You nominate the recipient. Leave it blank and it goes to the site administrator.
Nominating an address matters more than it sounds. The person who should see failed searches is often not the person who installed the plugin. On a store it might be whoever handles buying. On a content site it is whoever plans what gets written. Sending it to them directly, rather than to a WordPress dashboard they never log into, is the difference between data and action.
Turning it on
One toggle under Settings, Features, sitting beneath the search log it reports on. It is off until you switch it on, and switching it off unschedules it cleanly rather than leaving a job running with nowhere to send to.
The address and the cadence are on Fetchie’s Insights tab, next to the report the email contains.
How often
Every week, every fortnight, or every month.
Weekly is the default, and for most sites it is the right answer: short enough to act on the failed-search list while the people who wanted that thing are still around, infrequent enough to still get read. There is no daily option, deliberately. Most sites do not accumulate enough search volume in a day for the pattern to mean anything, and a daily email becomes a filter rule within a fortnight.
Go longer when your search volume is low. An email reporting four searches is worse than no email, because it teaches you the report is not worth opening. If a week is thin, a month of the same data is a picture you can actually read.
Whichever you choose, the email covers exactly the period since the last one, so nothing gets counted twice and nothing falls between two emails. A period with no searches at all sends nothing rather than a page of zeros.