The problem with running a promotion is not the promotion. It is remembering to turn it off.
Every shop has done it: a weekend offer still live on Wednesday, or a Christmas promotion discovered in February. With a discount that is money. With points it is a liability you did not intend to create.
Bonus events have dates on them.
Two shapes
A multiplier. Double points, triple points, applied store-wide for the period.
A flat bonus. A set number of points on qualifying orders, regardless of value. This is the better shape when you want to reward the act of ordering rather than the size of the order, and it reads more clearly in an email than a multiplier does.
Scheduling
Set a start and an end. The event begins and ends on its own, so a promotion can be configured a month ahead and forgotten about, which is the only realistic way to plan a retail calendar.
Minimum order threshold
Optionally require a minimum order value.
This is what stops a flat bonus being gamed. Five hundred points on any order means a customer splitting one basket into six orders to collect it six times. A threshold makes the promotion do what you meant it to do.
Stacking, decided by you
Bonus events and tier multipliers can either combine or not. You choose.
Combining rewards your best customers most, which is often right. Not combining keeps the maths predictable and the cost bounded, which is often righter for a first promotion.
Either way it is a decision you make deliberately rather than discover afterwards. A double-points weekend that silently became six-times for your top tier is a surprise nobody enjoys.
Customers find out about it
During a bonus event, the earning estimate in the cart and at checkout reflects it, and says why.
A promotion the customer only learns about from the confirmation email did not change their behaviour. Showing it at the point of decision is the difference between a bonus event and a gift.
Where to set them up
A dedicated Bonus Events tab in Perkie’s settings, with the events you have scheduled listed so you can see what is running and what is coming.