- August 7, 2026A regular goes quiet. Sixty days later HQ moves them into a "Cooling Off" tag, and before you have even…
- August 7, 2026Add Perkie to Tracksies HQ and a new side of the customer appears on their profile: how they have taken…
- August 4, 2026A points balance is a number. It goes up, it goes down, and it does not tell a customer anything…
- August 4, 2026Customer surveys have a response-rate problem that no amount of better question design fixes. You are asking for five minutes…
- August 4, 2026Asking customers to share your shop works about as well as asking them to leave a review, which is to…
- August 4, 2026Earning is the easy half. Redemption is where loyalty programmes either work or quietly become a liability nobody claims. Too…
- August 4, 2026There is a difference between having 4,200 points and knowing that 4,200 points is a free delivery and something off…
- August 4, 2026Reviews are the single most useful thing a happy customer can give you, and asking for them has a dismal…
- August 4, 2026Word of mouth is how most small shops actually grow, and almost none of them do anything to encourage it.…
- August 4, 2026Every loyalty programme needs a terms page, and almost every terms page is wrong. It gets written at launch, describing…