A customer describes a fit in a review: "runs small, I sized up and it was perfect." Weeks later another shopper searches "runs small." Because that review is on the product page, Fetchie can bring them to it.
Fetchie reads each product page the way a visitor sees it, and the reviews shown on that page are part of what it reads. So the words your customers use in their reviews, which are rarely the words in your own product description, become part of what the product can be found by. The reviews you collect with Trustie become part of how the product is found, not just what a shopper reads once they arrive.
And because the reviews are part of the product’s own page, a search lands on the product itself, the page a customer can buy from, rather than a stray review with nowhere to go.
Why it’s worth having
Your customers describe your products in language you would never think to write: "wide feet", "a gift for a teenager", "runs small". When those words are on the page as reviews, they become part of how the product is found, so it turns up for the way real people talk about it as well as the way you wrote it up.