Two more Google properties, connected the same way and reported in the same place.
Search Console covers how you’re doing before anyone arrives: impressions, clicks, the queries you appear for, and where you sit.
Google Business Profile covers your local listing, its ratings and its reviews, which for a shop with a physical presence is often where the first impression actually happens.
Why they belong beside the shop data
Search visibility is a leading indicator and sales are a lagging one. Read apart they’re two stories. Read together, over the same dates, they’re one.
A month where impressions climbed and orders didn’t is a different problem from a month where neither moved, and you can only tell them apart if both are in front of you.
One connection
All four Google properties come through the same sign-in, so it’s one connection rather than four sets of credentials to create and remember.