Customer surveys have a response-rate problem that no amount of better question design fixes. You are asking for five minutes of someone’s attention and offering nothing.
The people who do respond are a biased sample: the unusually loyal and the unusually annoyed. The large middle, where most of your revenue is, says nothing.
Rewarding completion
Attach points to finishing a survey and the response rate changes, along with who responds.
The value is not only volume. It is that the middle of your customer base starts answering. Those are the people whose behaviour you understand least, because they never contact you, never complain, and never write reviews. They just buy things and leave.
Prize draws
For the surveys worth more, an automated prize draw among everyone who entered.
A draw is a different economic proposition from a per-response reward. A hundred people each earning fifty points costs you five thousand points. A hundred people entered into a draw for one substantial prize costs you one prize. For the same perceived value to the customer, a draw is often much cheaper, and the upside feels larger than a small guaranteed reward.
Entries and the draw itself are handled by Perkie rather than by you picking a name out of a list, which matters both for fairness and for having a record of it.
The prize list can be published on your site, so entrants can see what they are in for.
Answers attached to real behaviour
This is the part that makes a survey inside your own shop worth more than one from a research panel.
The responses come from customers whose order history you already hold. So "customers who said they buy mainly as gifts" is a segment you can look at against what those people actually bought, when, and how often.
A panel gives you opinions from strangers. This gives you opinions attached to real purchase records, which is a different quality of information entirely.
Building them
A form builder, the same one used for review forms elsewhere in the Tracksies family, so the field types and behaviour are consistent.
Drop a survey onto a page with a shortcode. Most shops link one from the rewards page, where engaged customers already are, and mention it in an email.
Disclosure and terms
Where you run surveys with rewards or prize draws, that appears in your programme terms.
Prize draws in particular are an area where rules vary a great deal by jurisdiction, and we do not know what yours require. Perkie keeps the record of what you are offering in one place; what you need to state, and any permits or conditions that apply, is a matter for you and your own advisers.
Turning it on
Survey rewards are a feature toggle, off until you want them. A shop that has no intention of surveying anyone does not carry the interface for it.