A review from someone who actually purchased hits differently than a review from someone who might have. Trustie marks verified reviews clearly, so shoppers know which ones to weight.
How verification works
When a review is submitted with a customer email, Trustie checks that email against WooCommerce’s order history for the specific product being reviewed (via WooCommerce’s own wc_customer_bought_product()). If the email matches a completed order for that product, the review is flagged verified. Otherwise it still posts (you can accept reviews from non-buyers) but without the verified mark.
The check is strict: same email, same product. Not “any product in the category”, not “any purchase from this shop”. The tick genuinely means “this person bought this thing.”
What shoppers see
On each review card, a small Verified purchaser badge with a tick icon sits next to the reviewer’s name. Unverified reviews just don’t have it. The visual distinction is deliberately subtle — enough to see when you’re looking, not so loud it makes unverified reviews feel second-class.
Some shops add a small legend to their reviews section (“Look for the ✓ for confirmed buyers”) to teach first-time visitors to pay attention to it.
Letting customers filter to verified only
The auto-generated reviews page has a Verified Only filter toggle that any visitor can tick to hide unverified reviews from the list. Shoppers who specifically want the high-trust signal can see just those; shoppers who want the full picture leave it off.
You can also pass verified_only="true" as a parameter on any of the review shortcodes (,
In your Google Shopping feed
Trustie Pro’s merchant feed export (for Google Shopping product reviews) has a separate Verified only setting. Turn it on and only verified reviews get exported to Google, which is usually what you want for ad-grade review content.
What verification does for your shop
Trust in your star rating. Shoppers learn fast that some sites inflate ratings with friend-of-the-owner reviews. A product page with the verified tick on most of its reviews says “these are real buyers,” and over time your ratings start feeling earned rather than inflated.
Rich-snippet signal. Verified reviews include a verifiedPurchase attribute in their JSON-LD schema, which search engines can factor into how they treat review rich results.
Are you considering Yotpo, Trustpilot, or Stamped verified review programs?
Yotpo and Stamped verify purchases through their own platforms, correlating reviews with your connected order data. They cover additional verification paths (phone number, social login, SMS OTP), at subscription pricing.
Trustpilot’s verified status comes from their “invitation-only” review flow — you generate per-customer invite links with order IDs embedded, and any review arriving through that link is automatically marked verified. Works well, but every review path outside that flow is unverified by default.
Trustie’s verified check functions this way: email match against WooCommerce order history, automatic, zero customer friction. You don’t have to ask customers to click a special link; if the email on the review matches the email on an order for this product, the tick shows up. Simple, and enough for most shops.
The fit: if your shop’s verification model needs multiple proof sources (phone, social, SMS), an enterprise platform handles that complexity. If WooCommerce’s own purchase history is a good-enough proof for you, Trustie’s check is built for that.
When it matters most
High-value products. A $200 decision earns more scrutiny than a $20 one. The verified mark pays off more visibly on reviews shoppers actually read carefully.
Categories where fake reviews are a known concern. Electronics, beauty, fitness supplements — shoppers arrive skeptical because the category has a reputation. The tick gives them something concrete to trust.
Low-volume review pages. If a product only has five reviews, whether any of them are verified matters a lot to the reader. On a product with 500 reviews, an individual tick matters less — the law of large numbers does some of the trust work for you.