- August 4, 2026The product page is where the decision gets made. Everything after it is administration. Which makes it the one place…
- August 4, 2026A flat earning rate across everything you sell assumes everything you sell can afford it. Most catalogues have several things…
- August 4, 2026Loyalty schemes fail for boring reasons. Usually the shop owner has to remember to do something. A punch card only…
- August 4, 2026Most loyalty programmes lose customers to a simple failure: the customer cannot find out where they stand. They know they…
- August 4, 2026Per-action rewards have a fall-off problem. The first review earns points and feels like a nice surprise. The fourth earns…
- August 4, 2026Points are a delayed reward. The customer earns now and benefits later, and later is doing a lot of work…
- August 4, 2026Launching a loyalty programme has one bad moment, and it happens on the first day. Your best customer, the one…
- August 4, 2026A loyalty programme on its own can only see one thing about a customer: what they have spent. That is…
- August 4, 2026Loyalty programmes only ever see purchases, because that is the only thing the shop plugin knows about. Meanwhile the customer…
- August 4, 2026A flat earning rate treats every sale as equally desirable. Your business does not. Some categories carry twice the margin.…